Go-to-Market – Digitally
DESCRIPTION Because customers, potential customers, and the customer’s customer are all using online media, and because much interaction and information search is made primarily (or at least first) using online search engines or through online forums, there is a genuine need to both understand and use online media to interact and brand products or services. […]
Auctions
DESCRIPTION As a consequence of the recent turmoil on supply chain and prices many companies have had to make procurement through auctions on products and components not normally purchased this way. Moreover, selling through auctions is new to most companies and in many cases discarded as an option, because of little or no knowledge or […]
Addressing the new ESG/CSR Agenda
DESCRIPTION Public opinion on how manufacturing companies (or any company for that matter) should be operated, is increasingly influenced by the debate on climate change, Covid-19, CSR, increased globalization, change in energy sources, the UN 17 goals for sustainability and more. Hence, CSR/ESG has been added to the agenda of companies; either to improve on […]
Investing In Startup Companies – for Corporates
DESCRIPTION Investing in startup and early-stage companies as a chosen strategy to quickly and/or alternatively get new products or services or to launch R&D projects, without setting up an internal team might be some of the arguments for looking at these companies for investment. However, it is not without challenges to investing in startup companies, […]
Corporate Branding
DESCRIPTION The company is in a situation where the market is either new (new brand-name, new geographic or product market), is fragmented, or its products are perceived as generic? How does the company position itself when some or more of these characteristics describe the market situation? A concurrent issue is that the market is business-to-business, […]
Managing Growth
DESCRIPTION Having experienced a period of growth may have had the consequence that business processes have become less efficient and may also have influenced company culture so that cost focus/awareness has become somewhat distant. Market demand may equally be above the company capacity which will either open for new competitors and/or strain the company as […]
M&A – Acquisitions
DESCRIPTION This topic is about navigating through obstacles, and in the end, having a successful acquisition that improves total company performance. It isn’t necessarily easy being in a situation where the purchase of a supplementing company may be an answer, as a way to either create growth, access new markets or customers, add to the […]
Investment and Future Markets
DESCRIPTION Trying to foresee what the next profitable market will look like, either geographically (new BRIC’s) or product/service is important to the company investment profile. The essence of this seminar is, if there are any tell-tales that may be derived from current markets/products/services both existing and potential. Part of this is also how to narrow […]
Corporate Positioning
DESCRIPTION Positioning of the company in the global marketplace – including price, product lines, marketing, and other factors that determine the company’s position – is constantly being challenged by the competitive battlefield. Not only the direct competitors – but clients, suppliers, local governments, etc.? SPECIFIC ISSUES AND KNOWLEDGE NEEDED TO MAKE DECISIONS Can the company […]
Go-To-Market Strategy
DESCRIPTION Increasing demand on being more efficient in meeting the market and the existing development of market demand, new ways introducing and trading company products and services are called for. One such way may be through the more creative use of e-business and more thorough integration with customers and suppliers. This includes an evaluation of […]
