Log In
Contact Us

Track

Corporate Positioning
  • Relevant themes: Communication, Strategy

DESCRIPTION

Positioning of the company in the global marketplace – including price, product lines, marketing, and other factors that determine the company’s position – is constantly being challenged by the competitive battlefield. Not only the direct competitors – but clients, suppliers, local governments, etc.?

SPECIFIC ISSUES AND KNOWLEDGE NEEDED TO MAKE DECISIONS

  • Can the company predict competitors’ actions of strategic changes of price, new markets, etc.?
  • How is the company’s product perceived by the customer? How can the company change this perception by engaging strategic alliances, changing marketing/branding, or other ways of expanding the position?
  •  Decisions regarding sourcing, product development, etc. should be based on geographical, cultural, and potential sales analyses – what are the experiences of such analyses?
  • Establishing subsidiaries, including foreign mergers and acquisitions.
  • The challenge of being a big player in a small niche market, without any considerable influence on the market, which is affected by big companies that are placed in other parts of the value chain or have chosen another positioning in the market, e.g. cost-efficiency

About this track

(click below to learn more)

I'm Interested

Want to know more about this track?

Share

Related tracks

Indian Man Going to Market

Go-to-Market – Digitally

Shipping and cargo

Sales and Operations (S&OP) – and Digitalization

Neon AI on a keyboard

AI as a Business Tool

Addressing the new ESG/CSR Agenda

See all tracks

Peer Workshops

Join a peer workshop to discuss and learn from others that are in a similar situation to you. We take care of all the practical matters, and facilitate the entire process. All you have to do is sign up and join in.

1

Match Peers

Getting the right people together is critical to the outcome of the workshop.

We carefully match you with other executives and handpick relevant expert advisors for each track: an orchestrated – and fully confidential – workshop process, designed to solve your specific business challenge. Matches are made based on industry, business challenge, and to avoid potential conflicts of interest. All participants are required to sign a non-disclosure agreement (NDA).

More Less
2

Individual Preparations

Preparation ensures that key issues are uncovered and included in the discussion.

Preparations are done with each executive individually to ensure full focus on your business challenge. Expert advisors help to frame the issues, establish the facts, and prepare the questions that need to be answered. After the preparation meeting, our facilitator created a summary fact sheet for each executive which will serve as a foundation for the group discussion.

More Less
3

Facilitated Discussions

During this phase, issues are discussed and questions are answered.

Based on the group’s feedback, the facilitator prepares the agenda for the (3-hour) online workshop. After the workshop, key discussion points are documented and added to the Expeerience online platform which participants use to validate the findings and ask follow-up questions.

More Less
4

Extract & Conclude

The final outcome of the workshop is specific and actionable conclusions; ready to use.

The facilitator prepares a concluding report that highlights the main topics, summarizes discussions, and presents conclusive advice including both best practices and risks. The report can be used directly or as a basis for further elaborations and/or implementation projects.

More Less

Enterprise Workshops

Aligning objectives across subsidiaries or departments in a large organization can be a complex undertaking. Expeerience provides a framework and knowledge platform for enterprises to succeed at cross-organizational initiatives.

1

Identify Objectives & Stakeholders

The enterprise – with support from Expeerience advisors – identifies critical objectives, and representatives from key business units who will spearhead the effort.

Expeerience supports the implementation of enterprise-level inititiaves by:

  • Elevating the business challenge to the right level in the enterprise so that it is not left with each subsidiary or department to deal with individually.

  • Lowering communication time between key stakeholders.

  • Providing outside facilitation in order to remove the tedious aspects of cross-functional administration, follow-ups etc.

Expeerience works with the enterprise to identify and coach key stakeholders in each of the involved business units, as well as identifying the best set of advisors for the given business challenge and enterprise.

More Less
2

Facilitated Discussions

The facilitated discussion process is customized for each enterprise to include a number of workshops, supplemented by an enterprise-only section of the Expeerience platform for online discussions.

Each organization is different and specific needs change over time. Expeerience provides an enterprise-level online platform together and process framework, along with facilitation and support services to ensure that initiatives carried through to completion and not lost in the swirl of daily business.

Using a combination of workshops and online discussions gives participants the greatest level of flexibility while ensuring that questions are answered promptly and focus is maintained.

More Less
3

Extending the Process

Enterprise-level initiatives are often long-term projects with stakeholders changing over time, requiring a knowledge development and management approach.

In addition to a comprehensive report containing actionable conclusions, enterprise customers each have a dedicated area of the Expeerience platform for their exclusive use. The Expeerience enterprise process can be extended either by repeating specific workshops, or by moving the remaining dialog to the online discussion forum of the platform – or a combination. Enterprise customers may give access to any number of employees or partners as part of their enterprise agreement.

More Less