Go-to-Market – Digitally
DESCRIPTION Because customers, potential customers, and the customer’s customer are all using online media, and because much interaction and information search is made primarily (or at least first) using online search engines or through online forums, there is a genuine need to both understand and use online media to interact and brand products or services. […]
Sales and Operations (S&OP) – and Digitalization
DESCRIPTION Partly as a consequence of the current supply chain issue, that has challenged the company’s ability to deliver and to keep an updated insight into company operation performance, a more profound integration between sales and production/operations has become evident. This is no simple task as information on inventory, sales performance, forecast, production costs, etc. […]
AI as a Business Tool
DESCRIPTION When companies consider using AI as a business tool, there are several important considerations they should keep in mind to ensure the successful implementation and utilization of AI technologies. These considerations span various aspects of the organization, technology, and ethical considerations: At first glance, AI looks very promising in that it can take away […]
Supply Chain Issues and Fluctuating Prices
DESCRIPTION One of the consequences of the Covid-19 pandemic has been very rapid changes in the supply chain, this concerns the delivery of raw materials, parts, and components, all of which are now delivered randomly and at changing prices. So even if this can be handled in logistics, the consequences on price change, working capital, […]
Corporate Branding
DESCRIPTION The company is in a situation where the market is either new (new brand-name, new geographic or product market), is fragmented, or its products are perceived as generic? How does the company position itself when some or more of these characteristics describe the market situation? A concurrent issue is that the market is business-to-business, […]
