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Track

Macro Trends
  • Relevant themes: Markets, R&D, Strategy

DESCRIPTION

Being a truly global corporation involves a current evaluation of global market developments and macro trends that create changes in the markets, either on a regional or a local scale. What are the indicators that successfully reveal such changes, and how do you, as a CEO for a global company, select from amongst all these indicators while acknowledging company strength and possible strategic scenarios?

SPECIFIC ISSUES AND KNOWLEGDE NEEDED TO MAKE DECISIONS

  • Is there a method to successfully sift through the various macro trends in the search of finding your best options?
  • What are the successes that have been experienced after choosing from amongst different indicators?
  • How do we incorporate our own macro-team more efficiently in the strategy development?
  • Which are the most reliable sources for macro indicators?

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