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Growth In Mature Markets
  • Relevant themes: Communication, Markets, Operations, R&D, Strategy

DESCRIPTION

Normally there are a few well-known ways of addressing a mature market such as cost-leadership, a brand strategy, M&A, and R&D. However, in many cases, these known strategies do not suffice to meet the market development, so how does one address a mature market immune to “normal” behavior if you wish to grow your company?

SPECIFIC ISSUES AND KNOWLEDGE NEEDED TO MAKE DECISIONS

  • How do competitive strategies change as industries mature?
  • How do companies compete in mature markets?
    • Which competitive strategies are effective if you look beyond pricing and product development?
    • Which factors may inhibit you from implementing a strategy that does not have cost as the primary focus?
    • Is it more advantageous to have a production-oriented or customer-oriented strategy?
  • What factors should be given attention when understanding the company’s position in the mature market, and how to improve this position?
  • How can one foresee which moves would be successful – for example, the airline industry move from high-end and service to cost-efficient and low service?

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