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Track

China: Possibilities and Threats
  • Relevant themes: Legal, Markets, Operations, Strategy

DESCRIPTION

China has for a long period looked like a great opportunity both concerning market entry and as a place for low-cost manufacturing. However, even if this is still correct, there are several drawbacks such as corruption, illegal copying, difficult market penetration, costly distribution, and more. This calls for a thorough understanding of China and Chinese business culture which is the main topic for this theme. The discussion will furthermore touch upon the future political environment of China.

SPECIFIC ISSUES AND KNOWLEDGE NEEDED TO MAKE DECISIONS

  • Accessing the Chinese market:
    • Finding the hotspots for your product
    • Cutting red tape in China
  • Manufacturing:
    • Avoiding illegal copying
    • Keeping quality at an acceptable level
    • Logistics in China and out
    • Cutting red tape in China

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