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Africa: The Next Market
  • Relevant themes: Markets, Strategy

DESCRIPTION

In recent years particularly Northern Africa and South Africa has become increasingly interesting, as these countries are the third fastest-growing region in the world. Improved macro-environmental conditions, widening pathways into international capital, together with the growth of labor force and middle-class consumers are all contributors to the improving prospect of this region.

Growth prospects differ from one African country to another. The strongest economies are Egypt, South Africa, Tunisia, and Morocco –  these 4 countries are going to be the backbone of Africa’s growth.

Despite the promises and improvements, Africa continues to face arduous challenges which shakes the stability and sustainability of the economy.

SPECIFIC ISSUES AND KNOWLEDGE NEEDED TO MAKE DECISIONS

  • For a given industry, which countries are the most favorable to enter?
  • For a given country, which parameters are crucial to consider?
  • Are there recommendations for how to enter the market?

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