Go-to-Market – Digitally
DESCRIPTION Because customers, potential customers, and the customer’s customer are all using online media, and because much interaction and information search is made primarily (or at least first) using online search engines or through online forums, there is a genuine need to both understand and use online media to interact and brand products or services. […]
Sales and Operations (S&OP) – and Digitalization
DESCRIPTION Partly as a consequence of the current supply chain issue, that has challenged the company’s ability to deliver and to keep an updated insight into company operation performance, a more profound integration between sales and production/operations has become evident. This is no simple task as information on inventory, sales performance, forecast, production costs, etc. […]
AI as a Business Tool
DESCRIPTION When companies consider using AI as a business tool, there are several important considerations they should keep in mind to ensure the successful implementation and utilization of AI technologies. These considerations span various aspects of the organization, technology, and ethical considerations: At first glance, AI looks very promising in that it can take away […]
Addressing the new ESG/CSR Agenda
DESCRIPTION Public opinion on how manufacturing companies (or any company for that matter) should be operated, is increasingly influenced by the debate on climate change, Covid-19, CSR, increased globalization, change in energy sources, the UN 17 goals for sustainability and more. Hence, CSR/ESG has been added to the agenda of companies; either to improve on […]
